●THE LOG
Notes from
the build.
The honest bits, not just the highlight reel. Founder journey, real numbers, and marketing tips, useful whether you're starting your own thing or just nosy about how mine's going.
Why I left a good job to bet on myself
The real reason I handed in my notice, and what finally pushed me to stop putting this off.
Everything I wish someone had told me before I started
The boring admin bits, the bits I got wrong, and the bits that actually mattered more than I expected.
Building this website from scratch, mistakes included
What actually went into getting this site live, and the bits that took way longer than I thought.
More where that came from